Boehringer Bigs Up US and China As Europe Sales Slip

Away from the pricing pressures, reimbursement battles and problems of patent expiries in its home continent, the German major is counting on the US and China to provide the best opportunities for future growth.

China
China is a focal point for Boehringer • Source: Shutterstock

With pharmaceutical sales dipping in Europe in 2017, Boehringer Ingelheim GMBH has been talking up the US and China as the two markets which are going to drive growth.

The US was again by far the largest market for the family-owned German company's drugs, making up 40% of its...

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