Dermira Leans On Patient Experience With Hyperhidrosis As It Readies For Qbrexza Launch

 
• By Mandy Jackson
  
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Chief Commercial Officer Lori Lyons-Williams tells Scrip that patient stories were the tipping point for many payers considering Qbrexza's $550 per month price. Dermira's also catering to patients with co-pay assistance and a commitment not to raise pricing until after 2019.

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Dermira Inc. Chief Commercial Officer Lori Lyons-Williams said the company has been pursuing reimbursement since January for Qbrexza (glycopyrronium), approved in the US for primary axillary hyperhidrosis (excessive underarm sweating) at the end of June, and found that having patients share their experiences with skeptical payers has been the most effective strategy for obtaining coverage.

The topical drug administered once-daily via cloth wipes inhibits the interaction between acetylcholine and the cholinergic receptors that activate sweat...

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