AMAG Must Build Market For Approved Female Libido Drug To Avoid Addyi’s Fate

AMAG Pharmaceutical’s HSDD drug Vyleesi, has been approved by the FDA. But analysts warn it must build the market in women who may not be aware they have a condition if it is to fare better than Sprout’s Addyi.

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AMAG plans to create and reach a market that may not be aware they have a condition • Source: Shutterstock

The US Food and Drug Administration has approved AMAG Pharmaceuticals Inc.’s Vyleesi (bremelanotide injection), a melanocortin receptor agonist, to treat hypoactive sexual desire disorder (HSDD) in premenopausal women.

The Vyleesi autoinjector is the first treatment for this patient population that can be self-administered as needed in anticipation of...

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