Bayer's Efforts To Pioneer Tumor-Agnostic Market In Europe Held Back

Leading European HTAs Call For Further Data Collection, Responsible Pricing

Bayer’s drive to lead a new market opportunity in Europe for histology-independent cancer agents like Vitrakvi has been set back by interim decisions from the UK’s NICE and Germany’s IQWiG, but there is a now a clear pathway to follow.  

Picnic basket
The Design Of Basket Studies May Be Key To Market Access • Source: Shutterstock

The UK’s National Institute for Health and Care Excellence has rejected Bayer AG’s “game-changing” anticancer, Vitrakvi (larotrectinib), in draft guidance issued on 17 January.

The health technology assessment body (HTA) said at its current price, Vitrakvi does not have the potential to be cost-effective,...

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