Sun Flags Up New Prescriptions Drought Amid COVID-19

But Situation Improving And Ilumya Solid

Sun Pharma says that the first quarter of 2021 will likely be challenging across the industry with a lull in new prescriptions in India, especially in the acute and semi-chronic segments. But the firm remains upbeat about its lead psoriasis asset Ilumya, which has inched close to the $100m sales mark in its first full year of commercialization.  

Prescription
Sun expects challenging Q1 across pharma in India • Source: Shutterstock

Sun Pharmaceutical Industries Ltd.’s earnings call for the fourth quarter of fiscal 2020 provided a glimpse of the challenging environment that the Indian firm, like the rest of the industry, was operating in amid COVID-19, both on home turf and in the US.

While a significant proportion of physicians stayed away from their clinics in India and sales personnel were initially grounded amid...

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