Idorsia’s Quviviq Needs To Rise And Shine After Slow Launch

US Coverage Negotiations And Celebrity DTC Will Be Significant

The company’s Quviviq launch has fallen short of early expectations, but Idorsia believes a patient approach will pay off for the blockbuster-tipped insomnia treatment.

Idorsia building 6
Quviviq is Idorsia's first ever commercial product, which it hopes will lead it into profitability by 2025. • Source: Idorsia

Idorsia's newly launched insomnia drug Quviviq has experienced a sluggish start in its first few weeks on the US market with sales well below expectations, but the company remains confident about its long-term future.

The drug recorded revenues of just CHF400,000 (just over $414,000) in Q2 following its launch in early May, far below...

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