Bluebird’s Zynteglo Approval Kicks Off Commercial Operations

Beta-Thalassemia Gene Therapy’s List Price Is $2.8m

 
• By Mandy Jackson
  
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Bluebird bio’s Tom Klima told Scrip launch preparations are well under way, including negotiations with payers on outcomes-based reimbursement agreements.

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Bluebird already has assembled the provider, payer and patient support pieces of its commercial operations • Source: Shutterstock

Though Zynteglo (betibeglogene autotemcel) will be bluebird bio’s first marketed product in the US, the company is ready for a near-term launch of the gene therapy. Chief commercial and operating officer Tom Klima told Scrip after its US Food and Drug Administration approval that Zynteglo treatment centers are being established and payers are coming on board, laying the groundwork for future products.

The FDA approved Zynteglo on 17 August for adult and pediatric patients with beta‑thalassemia who require regular red blood cell...

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