Plotting The Path For Pharma To Maintain New-Found Trust

Drugmakers Have A Key Role To Combat Disinformation

Jun 01 2023

• By Kevin Grogan

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Trustworthiness in the pharmaceutical industry has settled since its peaks during the COVID-19 pandemic but it can move upwards again if companies assume responsibility to inform on wider issues, according to experts at Edelman.

Carolyn/Courtney — Keeping tabs on trust: Carolyn Paul And Courtney Gray Haupt • Source: Edelman

Having (briefly) enjoyed a surge in reputation during the pandemic, the public's view of big pharma has slipped a little but there are encouraging signs that it is unlikely to fall back to the bad old days when trust seemed to be in very short supply, according to the latest Edelman Trust Barometer report.

Key Takeaways

The latest Edelman report shows trust in pharma at 62% on average globally, around 10% higher than in January 2021 and second now to technology in terms of trusted sector

Well qualified to discuss the industry's reputation are Carolyn Paul, who heads up Edelman's health and life sciences business in...

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