Revance Wins First Daxxify Therapeutic Indication, Plans Limited Initial Rollout

Longer-Lasting Toxin May Have Advantage In Cervical Dystonia

 
• By Mandy Jackson
  
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Similar to its post-approval strategy in aesthetics less than a year ago, Revance will initially target a small number of doctors as it Daxxify to market in the US for cervical dystonia with a broader launch in 2024.

Woman having Neck and Shoulder pain
In cervical dystonia, neck muscles contract involuntarily • Source: Shutterstock

Revance Therapeutics, Inc. has won US Food and Drug Administration for Daxxify (daxibotulinumtoxinA-lanm) in the treatment of cervical dystonia (CD) – its second indication overall, but its first therapeutic use. The product, initially approved as an aesthetic medicine to reduce the appearance of glabellar lines, has the potential to best market leader Botox (onabotulinumtoxinA) in CD given its longer-lasting efficacy in a disease where neuromodulator benefits often wear off too soon for retreatment.

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