“Digital is no longer a vertical, it cuts across all sectors. It is a horizontal.” Andy Fish, AdvaMed's chief strategy officer, was telling the press in late fall 2019 that medtech companies will come to incorporate digital as a means to an end, not as an end in itself. “Digital is now the coin of the realm,” he said, explaining the rationale behind the US industry association's decision to invest time and resources in a new Center For Digital Heath. (Also see "Reimbursement A Top Goal For New Digital Health Lobbying Center" - Medtech Insight, 18 October, 2019.)
It is further recognition of the health-care value of digital, now and in the future, and another step on the...






