P&G Talks Digital, Shave Biz Strategy In Light Of Unilever’s DSC Buy

Many emerging e-commerce brands may merely be flash-in-the-pan phenomena, but P&G is investing significantly in e-commerce and digital marketing to “win mobile back,” according to CEO David Taylor. The firm also will continue to strengthen the mid and value tiers of its shave business, he said during a Q4 earnings call in which Unilever’s Dollar Shave Club acquisition was on a number of analysts’ minds.

Procter & Gamble Co. discussed its digital marketing and e-commerce platforms, openness to strategic acquisitions and moves being made to strengthen its presence in lower-tier shave segments during the firm’s fiscal 2016 fourth-quarter earnings call.

Much of the discussion around those subjects stemmed from analyst questions about P&G’s outlook on Unilever PLC’s acquisition of...

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