Oakland, Calif.-based e.l.f. Cosmetics, Inc. aims to raise up to $100m through an initial public offering, which will fuel the company’s efforts to expand its product portfolio, brand awareness and retail footprint, according to an Aug. 26 filing with the US Securities and Exchange Commission.
“We believe e.l.f. is one of the most disruptive brands in the cosmetics industry. We are in the early stages...



