Could Cosmetic Modernization Bill Jumpstart Anti-Aging Skin Care?

The Cosmetic Modernization Amendments of 2015, which could be relaunching imminently, had no shortage of industry-friendly provisions, but one proposal could be of particular interest to anti-aging skin-care marketers faced with slumping consumer demand – revision of the “cosmetic” definition under federal law to allow for limited structure/function claims.

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Facial skin care and the anti-aging segment specifically are seeing declines in the US, compared with decade-long trends prior to 2015, but there could be opportunity to rejuvenate the segment with legislation redefining what it means to be a “cosmetic” product under federal law.

Market research firm Mintel reported last June that sales of facial skin-care products in the US declined 1.4% in 2015...

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