Firm has amped up its marketing to lay the groundwork for full CoverGirl relaunch, set to hit retail shelves in the first half of 2018. Coty also has plans to jumpstart Clairol and Sally Hansen following a transitional fiscal 2017 in which its consumer business dragged on overall results.
Coty Inc. is gearing up for 2018 with optimism about reviving its Consumer Beauty division with several high-profile reboots, including CoverGirl.
The iconic brand will fully relaunch in the first half of calendar year 2018 (the second half of Coty’s fiscal...