Procter & Gamble Co.'s latest extension of the "Vicks" and "Quil" roots of its consumer health brand enters the dietary supplement space with VicksZzzQuilPureZzzs, a melatonin sleep aid catering to the burgeoning natural remedies market.
Chief Financial Officer Jon Moeller announced the PureZzzs launch on Jan. 23 during P&G's second-quarter earnings call, when the firm...






