P&G’s SK-II Jockeying For Top Spot In Asian Prestige Skin Care

P&G’s super-premium SK-II skin-care brand is growing at a 20% clip and accumulating new users just as quickly, thanks in large part to its “Change Destiny” campaign, CFO Jon Moeller said at the Deutsche Bank Global Consumer Conference June 14. The firm is also reaping the benefits of Gillette razor investments and price cuts, but threats remain.

Procter & Gamble Co.’s SK-II skin care line in Asia has been growing around 20% for 14 consecutive quarters, building equity and attracting new customers through sharp digital campaigns and retail execution, CFO Jon Moeller said at the Deutsche Bank Global Consumer Conference June 14.

“In markets in which we compete, SK-II is running neck and neck for the No. 1 position of super-premium skin...

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