With Its Own Home, Pfizer Consumer Health Gets Higher Profile For Sale

By setting up Pfizer Consumer Healthcare to have sales and earnings results reported separately, pharma giant could be making the division's assets more visible to potential buyers. Its sales pitch: "With a strong portfolio of global brands that span health and wellness, the company believes this business is well positioned to continue its growth."

Pfizer Inc.'s latest shuffling of its deck makes its consumer health business a separate division, but the company is still trying to play its hand into potentially divesting or spinning off the unit.

By setting up the business it calls Pfizer Consumer Healthcare, with brands including Centrum multivitamins and Emergen-C vitamins and supplements,...

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