P&G’s Leaner, Stronger Beauty Business Drives 10% Growth

Procter & Gamble beauty sector sales grow 10% in its latest quarter on strength of anti-aging skin care products globally and across price tiers. Firm also announces to purchase First Aid Beauty, further diversifying its skin care portfolio with a lineup of products sold in specialty retail stores and priced between P&G's SK-II and Olay brands.

Procter & Gamble Co.’s turnaround strategy focused on shedding dead weight and growing sales on innovations is bearing fruit in the beauty sector as anti-aging products across the price spectrum drove sales up 10% in its latest quarter.

In addition to its fiscal 2018 fourth-quarter and full-year results, P&G on July 31 announced it will acquire First Aid...

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