Recent discussion in the media about the rise of neon eyeshadow palettes, seemingly without any of the necessary FDA-approved colorants to make them possible, has given rise to safety and regulatory compliance questions. Naturally, some consumers are outraged, while others seem reluctant to raise a stink to the detriment of makeup options.
Neon eye makeup is all the rage in 2019, and brands have responded with electric shades promised to “pop like crazy,” in one marketer's words.
However, the safety and regulatory compliance of those neon offerings has come into question of late based on the pigments...