Consumer Health Brands On Nielsen ‘Breakthrough’ Leaders List Include Lumify As ‘Superstar’
Beauty Brands Love Beauty And Planet And Got2b Also Make BASES’ Innovations List
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“We selected Lumify based on its strong business performance in years one and two, and the success it had in growing a category through premiumization," says Nielsen’s BASES leader, Ben Macedo.
Bausch + Lomb says Lumify had the top dollar share among redness relievers in the latest 52-week period with 40% share.
Bausch & Lomb Inc.’s Lumify redness reliever eye drops are one of eight consumer health brands on a Nielsen list of the top 25 “breakthrough” products in North America for 2020.
Nielsen Global Consumer business division BASES’ Top 25 Breakthrough Innovations List announced on 1 October also includes two beauty brands,...
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