With many competitor programs on hold during the COVID crisis, L’Oreal dialed up its media investments and launched products over the summer that were postponed from the first quarter, resulting in a return to growth in the firm’s third quarter led by Professional Products and Active Cosmetics.
Investments this summer to “reignite beauty appetite” paid off in L’Oreal SA’s fiscal 2020 third quarter, with group sales increasing 1.6% like-for-like to roughly €7bn ($8.2bn).
“We are at L’Oreal pretty happy with the strategy that we chose and the bet that we took,” CEO Jean-Paul...