Coty Partners With Beauty Tech Firm As Growth Prospects Improve Under CEO Nabi
• By Lauren Nardella
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Firm recently announced a partnership with Taiwan-based augmented reality and artificial intelligence firm Perfect Corp., which should help drive digital engagement, bolster online sales, and provide data-driven personalization for brands including CoverGirl, Sally Hansen and philosophy, Coty says.
Coty Inc. continues work to streamline and simplify its business and reach new customers in key product segments in its quest for sustainable growth as one of the world’s leading beauty companies.
The New York-based firm has refined its business strategy over a year with CEO Sue Nabi at the helm, following...
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