What Slump? Despite Lockdowns, L'Oreal's China Q2 Sales Grow 6% On Supply Agility, Brand Power

Driven by e-commerce and L’Oréal Luxe, which achieved historic market share, L'Oréal SA's results in China helped fuel 13.4% growth of its overall business in the second quarter to €9.3bn.

LOreal China store
• Source: Shutterstock

L'Oreal SA says its robust supply infrastructure and e-commerce prowess allowed it to avoid a market-wide sales slump in China associated with recent COVID-19 lockdowns.

Although China's overall beauty market sales slipped 7% in the second quarter, hampered by COVID restrictions and notably a lockdown...

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