L’Oreal CEO On New Lancôme Shop On Amazon: ‘You Can Truly Reach New Consumers’

L’Oréal’s Lancôme Brand Store on Amazon, launched in early 2023, is a powerful new digital platform where early data suggest 75% of shoppers are new to the brand, said CEO and director Nicolas Hieronimus during the firm’s 19 October third-quarter earnings presentation.

Lancome Louvre ad
• Source: L'Oreal SA

Lancôme has established a powerful new digital platform with its recently launched brand store on Amazon, which is attracting a significant number of new customers, says parent company L’Oréal SA.

“Regarding consumers, we see that the first numbers are that around 75% are new to the brand,” L’Oréal SA CEO...

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