E.l.f. Eyes Becoming Top Three Cosmetic Brand In Canada, UK As Non-US Sales Soar 157%

E.l.f. Beauty ranks fourth among cosmetic brands in Canada with 7% market share and number six in the UK with 5% share as its non-US sales soar 157% in its latest quarter.

UK flag sales growth
• Source: Shutterstock

After establishing itself as the number one cosmetics brand among teens in the US, e.l.f. Beauty Inc. is gaining market share in Canada and the UK, with non-US sales growing 157% in its latest quarter.

“E.l.f. outpaced category growth by more than 10 times in Canada and more than seven times in the UK, fueling...

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