Brazilian beauty giant Natura & Co reports its board of directors has authorized management to assess a possible separation of Natura & Co Latin America and its Avon division to “unlock further shareholder value.” Noting the two entities’ distinct geographical footprints and service to different beauty consultants and consumers, the Sao Paulo-based firm said on 5 February the move would result in two independent, publicly traded beauty companies – Natura and Avon – with “unique business plans, independent governance and management teams, better equipped to pursue more tailored strategies to drive long-term shareholder value.” A separation also would “afford shareholders greater visibility into the financial performance, structure, growth prospects and investment theses of the respective companies,” Natura & Co. says. Natura & Co. acquired Avon in early 2020. (Also see "Natura Making Strong Headway In The Body Shop Transformation; Next Up, Avon" - HBW Insight, 28 August, 2019.)
Under the plan, Natura would operate the Natura brand worldwide as well as the Avon brand in Latin America, while...
