‘The Sky Is The Limit’: NIVEA Hits $5Bn Sales Mark With Ample White-Space Opportunity Ahead

Beiersdorf reports its NIVEA skin care brand recorded organic growth of 16.2% in 2023, representing its strongest sales this century as it prepares to enter new categories and geographies. The brand is not yet available in 60% of the global face-care market, says CEO Warnery.

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Beiersdorf AG’s NIVEA brand recorded its strongest revenues this century as it surpassed the €5bn sales threshold, with plenty of runway ahead as it expands into new categories and geographies.

The 110-year-old skin-care brand recorded nominal sales of €5.3bn ($5.86bn) in 2023, representing organic growth of 16.2%, the Hamburg-based firm...

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