How Eurofarma Cracked Brazil

Sep 02 2015

• By Francesca Bruce

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Firms that want to succeed in Brazil could learn a few things from Eurofarma, the country's fourth biggest company. A very big and highly prized sales force, large reinvestments and a broad portfolio are some of the reasons behind the home grown firm's success, explained Martha Novelli Penna, vice-president of strategy and innovation, and Maria del Pilar, director of sustainability and new business. And now with Brazil sewn up, the company is focusing on conquering the rest of Latin America.

Firms that want to succeed in Brazil could learn a few things from Eurofarma, the country's fourth biggest company. A very big and highly prized sales force, large reinvestments and a broad portfolio are some of the reasons behind the home grown firm's success, explained Martha Novelli Penna, vice-president of strategy and innovation, and Maria del Pilar, director of sustainability and new business. And now with Brazil sewn up, the company is focusing on conquering the rest of Latin America.

In 2014, Eurofarma's sales reached R$2.1bn ($590m) and over the past decade, the firm has grown an average of 17%...

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