Can Premium-Priced Trulicity Prickle Victoza In India?

Eli Lilly's once-weekly diabetes therapy Trulicity (dulaglutide) appears to have made its Indian debut priced at a premium compared with certain Western markets –an indication that some innovator firms are less likely to consider major pricing flexibilities in first-wave markets for new products, even if these are emerging economies.

Eli Lilly's once-weekly diabetes therapy Trulicity (dulaglutide) appears to have made its Indian debut priced at a premium compared with certain Western markets –an indication that some innovator firms are less likely to consider major pricing flexibilities in first-wave markets for new products, even if these are emerging economies.

India is among the first few countries in the world and the third Asian market after the UAE and Japan...

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