PhRMA Uses Allergan Stage In Campaign To Keep Focus On Industry's Reputation For Innovation

 
• By Mandy Jackson
  
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PhRMA CEO Stephen Ubl visited Allergan's Irvine, Calif. R&D and manufacturing campus as the trade association continues its "Go Boldly" campaign promoting biopharma innovation in an effort to counteract the hit the industry's reputation has taken from drug pricing concerns.

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The early stand Allergan PLC CEO Brent Saunders took in pledging to cap annual price increases combined with the specialized R&D and complex manufacturing at Allergan's Irvine campus made the Southern California site an ideal backdrop for Pharmaceutical Research and Manufacturers of America President and CEO Stephen Ubl to drive home PhRMA's message about the investment required for innovation and review its policy initiatives on drug pricing.

A recent visit to the site by a handful of journalists, Allergan execs and Ubl was intended to showcase the...

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