2018 Preparation: PD-1 Predictions And Commercialization Challenges

 
• By Lucie Ellis-Taitt
  
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What's next for the PD-1 market, a cancer therapy area that exploded in 2017 as recently launched products secured ever more approvals? Maria Whitman, managing principal at sales and marketing firm ZS Associates, talks about challenges facing the booming immuno-oncology market and shares her predictions for 2018.

Crystal ball
Crystal ball gazing: what's coming up for the PD-1 space in 2018? • Source: Shutterstock

Maria Whitman, leader of ZS's specialty therapeutics and oncology practice, expects immuno-oncology developers to focus heavily on their drug combination strategies in 2018, using more biomarker studies and tests to find the right patients to treat with the right combinations of novel cancer drugs. Following this trend, Whitman also expects to see more data in the coming years from smaller companies that are developing their own programmed cell death protein 1 (PD-1) inhibitors to use as backbone therapies in combinations.

PD-1 and programmed death-ligand 1 (PD-L1) drugs have bombarded the immuno-oncology market in the last couple of years, with five...

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