Novartis Steers Zolgensma Towards Commercial Success In Europe

Gene Therapy Reimbursed In UK And Italy

The head of Novartis Gene Therapies in Europe tells Scrip that innovative payment models and involving all stakeholders have helped payers see beyond a simple price tag and see the benefits of a one-time gene therapy for spinal muscular atrophy.

pricing innovation
Calculating the price of innovation • Source: Shutterstock

It has been a very successful week for Novartis AG in expanding access to its gene therapy Zolgensma, with England, Scotland and Italy agreeing reimbursement for the costly spinal muscular atrophy (SMA) therapy, a result of the company's efforts to highlight the value of innovative one-time therapies.

That is the view of Mike Fraser, general manager of Europe, Middle East and Africa at the Swiss giant's Novartis...

Scrip Podcast

Keep up with the top pharma business news of the week. On the go.

Scrip brings you a weekly bulletin of top picks.

More from Drug Pricing

More from Scrip