Hanmi’s head of new product development elucidated the leading Korean pharma firm’s digital healthcare strategy at a recent domestic forum, including plans for the country’s first medicine/DTx combo, and shared views on what is needed to improve the domestic regulatory and market environment.
After beginning with generics, finding domestic success with best-selling drug combinations including Rosuzet (ezetimibe/rosuvastatin), and investing relatively large amounts each year in R&D to develop new drugs, leading South Korean firm Hanmi Pharmaceutical Co., Ltd. is now shifting its eyes to a new growth engine - digital healthcare.
It has formed a task force to pursue the use of various technologies in the wellness area, which it categorizes...
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