The firm, which positions its offerings as premium-quality but sells them at value price points, is on track to book roughly 19% growth for fiscal 2016, following a smash public debut in September. The brand counts Millennials and Hispanic consumers among its most avid fans and is comfortable in every retail setting, “a true multi-channel brand.”
Newly public E.l.f. Beauty, Inc. is expanding its national retail presence and strengthening ties with a diverse base of beauty enthusiasts as it closes out fiscal 2016 on a growth track that continues to turn investor heads.
An acronym standing for “eyes, lips, face,” e.l.f. seeks to enable all women to “play beautifully” by marketing what it...