Gillette, Schick Escalate Razors War With Aggressive New Tactics

P&G's new Gillette On Demand platform mails razors to consumers as needed, addressing the leading reason why men leave online shave clubs – simply, they're getting more blades than they know what to do with. Meanwhile, Schick has launched its own direct-to-consumer razor site and a Schick Hydro Connect cartridge that fits on Gillette handles.

Gillette relaunched its direct-to-consumer razor delivery platform earlier this month in a bid to recapture market share from competing subscription clubs, but may have taken its eye off old rival Schick.

The No. 2 US razor brand from Edgewell Personal Care Company announced May 24 the launch of its own DTC...

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