P&G's new Gillette On Demand platform mails razors to consumers as needed, addressing the leading reason why men leave online shave clubs – simply, they're getting more blades than they know what to do with. Meanwhile, Schick has launched its own direct-to-consumer razor site and a Schick Hydro Connect cartridge that fits on Gillette handles.
Gillette relaunched its direct-to-consumer razor delivery platform earlier this month in a bid to recapture market share from competing subscription clubs, but may have taken its eye off old rival Schick.
The No. 2 US razor brand from Edgewell Personal Care Company announced May 24 the launch of its own DTC...