Watts said Vitamin Shoppe's "Base Plan" will be implemented on "strategic pillars" of:

targeted customer acquisition, "driven by a stepped-up level of relevant contents and wellness expertise that help customers navigate both online and in-store during the discovery phase of their journey";
engaging omni experience, "improving customer conversion through upgrades to our omni customer experience";
differentiated product offerings, "providing a unique and differentiated product solution set to better meet our customers' needs";
personalized loyalty and replenishment programs.
"operational excellence," the "foundational pillar that helps drive fulfillment and profitability across the entire strategy" though a "a relentless focus on driving efficiencies, controlling our costs and increasing our overall margin."

Vitamin Shoppe CEO's Consumer Engagement Fails To Engage Growth, Board Disengages Him From Helm

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