French beauty leader aims to expand ‘cool Korean brand’ 3CE internationally following its acquisition of parent Nanda Co. Ltd. The latter launched Stylenanda as an online fashion business in 2004, but the targeted makeup brand now accounts for more than 70% of its sales. “Stylenanda captures Seoul’s vibe, edge and creativity. It is perfectly positioned to nourish the growing appetite for makeup of millennials in Korea, China and beyond,” says L’Oreal’s Alexis Perakis-Valat, head of the firm’s Consumer Products Division, which has been sluggish due largely to US mass-market softness. (Also see "L'Oreal Vows Consumer Division Excitement; 'Mass Will Be Back,' CEO Says" - HBW Insight, 20 February, 2018.) According to L’Oreal’s May 2 announcement, Nanda recorded €127m ($152m) in turnover in 2017, with multi-channel distribution including e-commerce, specialty retailers, department stores and duty-free. It has operations in Korea and Japan and a growing presence in overseas markets including Hong Kong, Singapore, Malaysia and Thailand. The transaction is expected to close within the next two months.
Newly announced appointments to DSC’s executive bench include Alan Wizemann, joining from Target Corporation, as chief digital officer, and former...
