Novartis AG has been one of the more proactive pharmaceutical manufacturers when it comes to implementing value-based reimbursement agreements with payers, and now it is considering a "bold" idea to enhance the value of an up-and-coming drug that investors have big expectations for – the calcitonin gene-related peptide (CGRP) antagonist erenumab, partnered with Amgen Inc., for migraine headaches.
While an investor briefing Nov. 13 was billed as an R&D day, the company's incoming CEO and current Chief Medical...




